Proving that luxury fashion and modesty do mix, The Modist has been making waves on the local style scene since it launched in March. Created by Dubai-based entrepreneur Ghizlan Guenez, the site offers buys from more than 75 high fashion brands, curated specifically to meet the needs of women who choose to dress modestly.
“Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles – a relevant conversation at this time,” Guenez explains. “We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.”
The beautifully edited site and thoughtfully curated lookbooks make shopping on The Modist a pleasure for fashion lovers, and the collection of brands is nothing short of lustworthy – think Marni, Mary Katrantzou, Bella Freud and F.R.S For Restless Sleepers among others – but arguably the best thing about the store is the impeccable customer service. Free same or next day delivery across the Emirates, return collections and refunds rather than credit? Now that’s a standard we’d like to see replicated more often here.