We’ve long been fans of H&M’s Conscious Collection and its commitment to sustainability. Aimed at making the store “100 per cent circular”, the range was launched in a bid to create a closed loop for the global chain’s textiles, ensuring that unwanted clothes are reused or recycled to create new items.
Now, the brand has expanded its eco offering to include women’s activewear for the first time – and the campaign’s ethos is as good as the collection. Inspired by strong, positive women who are “in it for the long run”, the range includes a vast array of tights and leggings, tops, sports bras and hoodies, made entirely from sustainably sourced materials and recycled polyester and elastane.
The collection is also distinctly modern, with features such as crisscross backs, contrast paneling and slimming seamless finishes in earthy tones to ensure you feel confident, as well as conscientious, in even the tightest pieces.
Dubai Mall, Downtown Dubai, Dubai, Sun to Wed 10am to midnight, Thur to Sat 10am to 1am. Tel: (04) 4190346. Metro: Burj Khalifa/Dubai Mall. hm.com
Also at: Mirdif City Centre, Marina Mall, Me’Aisem City Centre, Ibn Battuta Mall, Deira City Centre, BurJuman and Festival City Mall in Dubai, and at Abu Dhabi Mall, Yas Mall, Al Whada Mal, Dalma Mall, Bawabat Al Sharq Mall and Marina Mall in Abu Dhabi