While we like to do as much of our shopping from local companies as possible, sometimes we simply have to pay tribute to international brands that get something oh-so-right. And if you’ve ever tried, and failed, to find the perfect basic cotton T-shirt or vest, the opening of American Vintage’s new store in Dubai Mall should be music to your ears.
Established in 1957 in New York, the brand now has more than 140 stores in 15 countries, each of them offering up a compelling concept – comfortable, quality, bang-on basics with a sustainable and ethical approach.
A huge range of its supersoft tops and tees, for both men and women, are made from Supima cotton, which accounts for a tiny proportion of American cotton production but offers some pretty premium benefits. Not only is Supima a non-profit organisation, with a board of directors composed of the growers themselves, it’s also biodegradable and sequesters carbon, meaning its growth actually has environmental benefits. Which makes the colourful, layerable range pretty perfect in our eyes. Go forth and shop guilt free.
Dubai Mall, Downtown Dubai, Dubai, daily 10am to midnight. Tel: (04) 3627500. Metro: Burj Khalifa/Dubai Mall. americanvintage-store.com