Known for both its healthy eats and guilty treats, 1762’s latest Dubai outpost has its eyes on environmental recognition too
1762, and its sister company Appetite, have been on the radar of many a Dubai foodie for years now. Known for their fresh and healthy salads, juices and that infamous roast beef Yorkshire pudding wrap (still one of the city’s finest sarnies), the company is relied upon by many for a quick, easy and value-for-money weekday lunch option.
But since opening its latest, and biggest, outlet, 1762 Stripped, in JLT late last year, this local start-up has really revved up its ambition, introducing an on-site kitchen and bakery as well as a development kitchen-cum-cookery class space.
That the huge, warehouse outlet, complete with mezzanine level and pet-friendly outdoor dining space, feels warm, cosy and inviting is a testament to both its interior designers and the local artisans charged with creating everything from the rustic wooden tables to the poured concrete floor. The careful sourcing doesn’t stop there. From paper bags that act as a loyalty programme when reused, to compostable takeaway tubs and single origin coffee carefully sourced from a Guatamalan farming cooperative, ethics and environmentalism are front and centre here. And while fans of the brand will be happy to see all the old favourites in circulation – hello, jalapeño chicken wrap – with the expanded space comes an expanded menu, including hot breakfast and lunchtime dishes.
Our sharing plates from the salad bar, which changes its contents daily, included a moreish roasted chickpea salad studded with courgette and sunblushed tomatoes and a frankly mindboggling kale tabbouleh that had even the most avowed brassica-haters among us digging back in for seconds. From the new main dish selection, we loved the light and summery pea, avo and mint bruschetta, a crisp and chewy slab of fresh-from-the-oven sourdough under a delicious, creamy green mess of veggies, studded with edamame and topped with asparagus and goats cheese – available all day, it alone was enough to make us want to brave the brekkie rush on the weekend. A new offering of posh fried chicken was crisp, piping hot and juicy, and came with sides of slaw, jalapeño mayo and an intriguing and tasty fresh cornbread – by this point, it’s becoming clear why the 1762 team dragged their new pastry chef away from one of South Africa’s most renowned bakeries and put him at the helm of their first boulangerie instead. If any doubts remained, however, they’re silenced at dessert. The decadent brûléed French toast is the perfect way to slide into a carb coma – soft brioche coated in crisp caramelised sugar, with sides of whipped cream and raspberry compote, it’s another all-day option that might be called upon to get us out of a pickle on future Friday mornings.
With most dishes priced somewhere between Dhs40 and Dhs60, 1762 Stripped is a seriously good value proposition and the food alone would certainly call us back. The fact that it’s taking such an ethical approach to its business model though? Well, frankly, that’s enough to make it a new regular for us. We’ll see you in the brekkie queue.
1762 Stripped, JLT One, Jumeirah Lakes Towers, Dubai, daily 8am to 6pm. Tel: (800) 1762. Taxi: JLT One. 1762.ae
DOING SOME GOOD
Stephen Flawith Head of strategy
Describe your approach to sourcing at 1762
We aim to source locally wherever possible, and we have recently released our new single origin coffee, which is roasted locally and sourced from the El Pilar farm in Guatamala. It’s owned and operated by a guy named Juan, who has some cool ethical ideas. Every family on the El Pilar farm looks after a parcel of land and, in exchange for taking care of the coffee, Juan allows the families to live on the farm for free, and also to grow and sell their own produce. Juan is cool guy. To support Juan, we are asking our customers to raise a cup and #makejuanfamous.
Tell us about your eco-friendly packaging and how you came to introduce it…
We want to be green, both with our packaging and with our food. It’s a major part of our company. Our bags are re-usable and recyclable, our salad tubs and napkins are bio-degradable. Our sister brand Appetite is coming on leaps and bounds in this area as well, also boasting fully compostable salad tubs. Little by little we adapt and try to move forward.
And you’ve launched an incentive scheme for customers who reuse your packaging…
A huge part of our business is based on customers dining out, but it pained us to see our carrier bags flying out with a one-time shelf life on them. Now, if you re-use your carrier bag, we’ll stamp it for you and after five stamps, you’ll receive a coffee on us and your bag will be recycled. We’re trying to be green both coming and going with this one.
How has the customer response been to the initiative so far?
It’s been excellent. It’s so reassuring to see how much people care for the environment, and we could never have achieved this without our customers. We still have a long way to go, and we’ll be introducing more and more over the coming months.