Kitchen-Based Breast Cancer Awareness Campaign will raise funds for The Pink Caravan
Dubai-based chef Robbie Stokes understands the impact of breast cancer more than most. His youngest child Ethan was just three weeks old when his wife Claire was first diagnosed with breast cancer in 2011, and despite undergoing chemotherapy, a year later the family was given the news the cancer had returned. In 2015, just one month short of her 40th birthday, Claire died.
By that time, Robbie, a former Burj Al Arab chef who now heads up the culinary offering at IMG Worlds of Adventure, had created The Pink Brigade, a movement designed to raise both awareness and funds for breast cancer sufferers across the Emirates. Now in its fourth year, the initiative sells pink-themed kitchen wear, with more than Dhs200,000 raised so far for The Pink Caravan through the sale of its personalised chef jackets, aprons and pink headscarves.
“It’s now been two-and-a-half years since Claire sadly died from having secondary breast cancer and it has been very hard for us as a young family living without her,” Robbie explains. “The Pink Brigade was created to show women across the UAE and beyond, that our industry cares about them and wants to help in any way that we can.
“We hope with your generous support we can again reach out and help many families that have been affected by breast cancer. We are so thankful for all the wonderful support that we have been shown over the past three years, which has helped us to raise much needed awareness for breast cancer throughout the UAE and GCC region”.
This year, supporters of the Pink Brigade include the Burj Al Arab, Atlantis, The Emirates Palace in Abu Dhabi, Jumeirah Group and JW Marriot Hotels, while all of the Brigade’s products are also available to buy online.